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Market Insight is an innovative Web-based application that delivers a
comprehensive,
detailed view of your marketing database, empowering you to profile your
best customers, build Grade A prospect lists, and make smarter marketing
decisions.
Enhance, analyze, and take action
Market Insight uses a collaborative approach to solving marketing
challenges. By combining your records with the timely and accurate records
in D&B’s global business database, the world’s largest, and using the latest
technology, you can
easily enhance and analyze the information you already hold on customers and
prospects.
With newly enhanced data, the analysis phase becomes more insightful—and
more profitable:
- Identify your most valued customers and those that are the
riskiest to service
- Create a scoring model to profile and pinpoint the prospects that
are most like your best customers
- Understand corporate relationships within a family tree to rank
prospects and identify cross- and up-sell opportunities
- Generate a robust prospect list you can rely on
With Market Insight you can:
- Understand your customers by their value, frequency, churn, and
lifetime value
- Gain more insight by overlaying the indepth data D&B holds on
those very same customers
- Integrate data from third parties to give you the most
comprehensive view possible of your customers
- Identify prospects that are most like your best customers
- Increase revenues from existing customers by targeting their
entire corporate family
- Prime your sales force to enter new markets with confidence
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