Dun & Bradstreet and Siebel Systems, Inc. - the world's leading business information company and the world's leading provider of eBusiness application software - have formed a relationship that provides a best practice for Customer Relationship Management (CRM) implementations.

The result:

Elimination of Duplicates- D&B's Data Rationalization service combines D&B's state of the art matching technology with the value of our unique site D&B D-U-N-S® Number. This allows you to link all of a customer's transactions/records to a single customer master eliminating all the problems that result from duplication. Add to this D&B's Global Access and you can now check for duplication during the entry process.

Cleansing and Standardization of Data- D&B's superior quality allows you to standardize the names and addresses of your customers. Additionally, data such as industry codes, sales volume, employment data and mapping information can significantly increase the utilization of your Siebel CRM system.

Maintaining Data Quality - The Siebel D&B Integration Solution module provides an easy way to load and maintain data quality within your CRM system. Add D&B's Global Batch Connect service and the maintenance process can be virtually automated.

Reduce Customer Churn - By eliminating duplicate records you allow your Siebel CRM system to deliver on it's customer service value proposition. Better customer service translates into better customer loyalty which translates into more sales.

Increased Sales into Your Customer Base- Using D&B demographic data within Siebel eBusiness applications helps you to quickly replicate successful sales within your customer base by finding other customers that have the same need.

Increased Penetration of Your Customers- Using D&B Family Linkage in Siebel allows you to quickly identify customer locations that you have yet to sell to and leverage your existing relationships to increase your account penetration.

Increase Close Rates- The Siebel D&B Integration Solution module allows you to load D&B prospect records directly into your Siebel eBusiness applications. This lets you replicate successful sales beyond your existing customers by querying the business universe for companies with the same demographic characteristics as your customers.

Eliminate Credit Rejects- Integrating D&B's world renowned risk information early in the selling cycle gives you the ability to pre-approve opportunities within Siebel and virtually eliminate wasted sales efforts